This is a summary of what I think is the most important and insightful parts of the book. Simon asserts that leaders need to start with a clear why and constantly communicate it. What is exercise? Start with Why . You don’t need people that want to build computers. Sinek calls this powerful idea The Golden Circle, and it provides a framework upon which organizations can be built, movements can be led, and people can be inspired. I can’t speak for anyone else and I strongly recommend you to read the book in order to grasp the concepts written here. Your Why opens the conversation. Knowing your why is an important first step in figuring out how to achieve the goals that excite you and create a life you enjoy living (versus merely surviving!). That starting with a clear why will attract and retain people who are passionate and that will be the core of what drives great success in business. Some benefits of physical activity on brain health pdf icon [PDF-14.4MB] external icon happen right after a session of moderate-to-vigorous physical activity. A Why doesn't close the deal. Hint: Nothing to do with their banner products; 15:47: How you, as a leader, can utilize the human need to belong. Benefits include improved thinking or cognition for children 6 to 13 years of age and reduced short-term feelings of anxiety for adults. In a sales discussion with a new customer, we can start with WHY … Summary by Kim Hartman . Although these "natural-born leaders" may have come into the world with a predisposition to inspire, the ability is not reserved for them exclusively. We know that staying active is one of the best ways to keep our bodies healthy. 6:28: Why you need to “Start With Why.” 8:59: The exercise for discovering your “Why.” 12:22: Real world examples of companies that don’t have a “Why” 14:42: What did Apple invent? Step 3: Ask “why” five times. Dig at least five levels deep into the issue with five levels of “whys.” This seems like the simplest part but can in fact get a bit tricky! There are so many reasons why regular activity boosts your health. What do you say when you're asked "what do you do? place. You can make a difference and have a huge impact on the world. Getting the right question to start with, the first why, seems to be the key. This book is about a naturally occurring pattern, a way of thinking, acting and communicating that gives some leaders the ability to inspire those around them. WHY START WITH WHY? Exercise: Start with Why The most important consideration with exercise to begin with is WHY. Use your talents and gifts to start something that matters, has meaning to you, and the rest of the world. Whether you are amazing at drawing, teaching, accounting, cooking, building, photography, organizing, dancing, web design, singing, writing, managing, By Simon Sinek . Exercise is activity requiring physical effort. Read to learn what those are and how you can incorporate exercise into your day. Immediate Benefits. The principle of “Start with Why” can have powerful benefits in everything we do. This is the theme throughout this brief exercise article, which sets the foundation for better outcomes. You need people that want to fight the status quo. START WITH WHY shows that the leaders who've had the greatest influence in the world all think, act, and communicate the same way -- and it's the opposite of what everyone else does.