Price: Pricing strategy of BMW. Essay on Bmw Strategic and Operational Plans 768 Words | 4 Pages. Following is the distribution strategy of BMW: BMW being a world-renowned vehicle manufacturer, it has spread its manufacturing facilities to many cities. The large number of new BMW and MINI models will play a major part in this.”. The latest TV-Ad of BMW Group is a great description of BMW Group as an automobile leader in which they say, “we just don’t make cars, we make joy”. Audi Company has a future strategy that focuses on more investment in Research & Development to look into new areas of the automobile industry. Focusing on securing a competitive share of the automotive market segments. Continuing this strategy is the pricing of the spares and service costs of BMW automobiles. VAT Registration No: 842417633. “The Ultimate Driving Machine” and “Sheer Driving Pleasure” give us an overview of the marketing strategy it adopts. Another expansion for BMW Group can be in the Australian market which is a developed and industrialized economy. Below is the pricing strategy in BMW marketing strategy: BMW Group has always been a premium player in the market, offering high end luxury automobiles which are considered a status symbol. New marketing agency model “THE MARCOM ENGINE” enables implementation of new marketing strategy. (Information taken from www.bmweducation.co.uk). Striving in order to reach a leading position in attractive markets. Firstly, it uses natural hedging through which the company tries to match the currency of its operating revenues with its operating expenses in order to cancel out any exchange rate effects to some extent. challenges BMW must create strategic and operational plans to increase sales, develop new and profitable areas of activity and sustainability along the entire value chain and in all basic processes, which will create value to the company, the environment and society. (Some information taken from http://ivythesis.typepad.com). BMW Group is also expanding in South Africa in the African continent and in Brazil. The BMW Group has reorganised its marketing agency landscape in Europe for this purpose. The company slogans of BMW Group in English i.e. Copyright © 2003 - 2021 - UKEssays is a trading name of All Answers Ltd, a company registered in England and Wales. Additional models will follow, from 2019, including a battery-electric MINI and the electric BMW X3. BMW believes in offering unique products embedded with premium quality catering to the needs and requirements of a niche segment. In order to stand apart from the crowd and to reinvent its brand identity, BMW initiated an extremely successful marketing campaign. These figures suggest that Mercedes-Benz are decreasing in sales and are left behind Audi. Browse 4Ps Analysis of more brands and companies similar to BMW Marketing Mix. The brands of BMW Group include BMW, MINI Cooper and Rolls Royce. BMW Group targets people who are aged between 25 and 40 because these people have a successful image. BMW Group mission statement is defined as “to be the most successful premium manufacturer in the car industry”. Company has issued instructions and risk figures for its global network, while all of its local treasury centers were to review the exposure on weekly basis which is then evaluated at the … “The … The company has diversified its product line and each product highlights the history of the organization marked with impeccable quality and … These are also priced a bit higher than other contemporary brands. This shows that after BMW Group, Mercedes-Benz cars had the greatest sales. Overall, the company gives high importance to safety and luxury standards of its products. Like some markets in the Asian countries such as Pakistan & Bangladesh where the potential for growth is great and also in African countries like more different cars in the South African market and Nigeria who is probably in the top petrol manufacturers in the world. they all a feel a feeling of safety and comfort while driving a BMW car. To export a reference to this article please select a referencing stye below: If you are the original writer of this essay and no longer wish to have your work published on UKEssays.com then please: Our academic writing and marking services can help you! BMW was founded by Karl Friedrich Rapp in 1913, under the name of BFW (Bayerische Flugzeug-Werke). CURRENT BUSINESS STRATEGY OF BMW GROUP. The latest versions of BMW Group include BMW 1 Series, 3 Series, 5 Series, 6 Series and 7 Series, BMW Z4-Roadster etc. BMW is a premium brand that follows a premium pricing strategy. Another important point in the mission statement was that “BMW Group will invest substantially in future technologies, new vehicle concepts and pioneering drive systems”. MINI is different; extroverted, spontaneous and in every respect something out of the ordinary and ideal for a society that is young and unconventional. A positive aspect of BMW Group’s future strategy is investment in emission reduction technologies. This trend triggers the consumers to demand and pay much higher prices for the perceived quality. introducing new brands. Some examples of USPs are the highest quality, lowest cost or uniqueness of idea. This has been a constant effort of the company to be considered “Premium” by the customers. The names and other brand information used in the Marketing Mix section are properties of their respective companies. The fact that BMW marketing strategy concentrates on high-end segments on a global scale and consistently defines premium brand identification renders success. The headquarters of BMW Group is in Munich, Germany, the famous four cylinder building which was developed in December 1971. This difference in prices is due to each cars different engine size, gear levels, fuel consumption, sports version. The four-wheeler automobile of BMW has always been associated with the luxury segment of products. Still it is best car worldwide in accordance to a lot of people. The success of any company is based on how effective marketing and advertising strategy it adopts. BMW Group should look for ways of improving their supply chain management. BMW adopts a differentiated strategy so the author will describe how it affects the prices of BMW cars. Business strategy has been defined by Johnson, Scholes & Whittington in their book “Exploring Corporate Strategy” as “a strategy that is concerned with how a business competes successfully in a particular market. BMW has a smart social media strategy to communicate with its fans and followers throughout the world. BMW Group targets major markets of the world, especially North America and Europe, due to the industrialization and better per capita income.